Why Email Marketing Works
Email marketing is so 2004 isn’t it?
We have been doing email marketing since 2004 and in the past 12 months we have seen MORE engagement because of email marketing that ever before!
Then why doesn’t EVERYONE use email marketing?
That’s an interesting question and we think it’s because folks got distracted with “building a social media following on Facebook” or other platforms.
Now please know we are NOT saying your business shouldn’t build organic social media following, but if you are a business that has a loyal following, know that email marketing will be the best way to connect directly with your clients and customers.
Why is that?
Here are just a few reasons:
YOU control how often your clients hear from you
YOU control the message your clients hear from you
YOU can STUDY who is opening an email and responding to your message
YOU can tailor offers to different audiences based around their interaction with your email
YOU can retarget the audience members who voted with their link click to visit your content
Notice how all of the above reasons begin with YOU?
You are not worried about Facebook or Instagram changing the algorithm and your audience simply not seeing your posts.
It also allows your VOICE to come through to your clients.
Maybe you’d like to offer a promotion on a new product. Email allows you to do that.
Maybe you’d like to find out who engages with your brand the most. Email allows you to do that.
Maybe you’d like to interact with your customers directly. Email allows you to do that.
If you’re not intrigued how email email marketing can help your brand engage and SELL MORE, then I’m sure you won’t follow our next suggestion, which is to setup a STRATEGY CALL.
All you have to do is book a Strategy Session and let us know you’d like to chat about Email Marketing.